Founder & CEO

I wanted to create products that are safe, durable and grow with your baby. I saw too many products being tossed out after just a few uses and wanted to change that. So, I set out to find safe, sustainable materials along with innovative designs that parents will love as much as their babies do! I’m incredibly grateful to work alongside a talented team of women and mamas! We are proudly based in Salt Lake City, Utah.

Fulfillment Operations

Retail Expansion